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SUMMIT ENTERTAINMENT NAMES GAIL HEANEY SVP OF MEDIA
Los Angeles, CA October 31, 2007 — Continuing to build its marketing infrastructure to support its upcoming domestic theatrical release slate, Summit Entertainment has named Gail Heaney Senior Vice President of Media. In this role, Heaney will strategize the media mix in support of Summit product in all major distribution windows and supervise the studio's media buying agencies to deliver marketing materials to the consumer via print, broadcast, outdoor and online outlets. Heaney will report to Summit's soon to be named President of Marketing. "With two decades of media experience, Gail has an incredible breadth of knowledge of how to successfully reach a targeted audience," stated Bob Hayward, Summit's Chief Operating Officer. "Gail's knowledge of this space coupled with her passion for the industry will be a tremendous asset especially in an age where there are new and innovative ways of marketing our product." Heaney most recently worked for CW Television Network as the VP of Media Strategies where she developed multi-layered media campaigns for such shows as Reaper and Gossip Girl. From 2005 to 2007, Heaney was the Vice President of Media for Universal Pictures where she managed media spending for the studio's theatrical and DVD releases including KING KONG, 40-YEAR-OLD VIRGIN, UNITED 93 and THE BREAKUP. Prior to Universal, Heaney spent over 16 years with the J. Walter Thompson Company working with such clients as Rolex, Reynolds Metals and Eastman Kodak. She obtained her entertainment experience at JWT for client Fox Family Channel and built on that experience to service clients that included 20th Century Fox Theatrical, 20th Century Fox Home Entertainment and 20th Century Fox Searchlight Pictures. Heaney got her start working with DDB Needham Worldwide in New York. Summit Entertainment's production group has been very active since the studio's launch in April, 2007. Summit currently has two movies in production — GET SOME and STEP UP 2 THE STREETS, as well as several projects in pre-and post production including PUSH currently in pre-production in Hong Kong. About Summit Entertainment Summit Entertainment LLC is a new worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC plans to release 10 to 12 films annually.  
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