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VIVIAN MAYER-SISKIND APPOINTED SENIOR VICE PRESIDENT WORLDWIDE PUBLICITY FOR SUMMIT ENTERTAINMENT
Marketing Communications Executive to Oversee Worldwide Theatrical and Home Video Publicity Campaigns for Studio Los Angeles, CA December 18, 2007 — Communications executive Vivian Mayer-Siskind has been named Senior Vice President Worldwide Publicity of Summit Entertainment. In this role Mayer-Siskind will serve as the studio's primary strategist in helping the studio maximize the exposure of its properties in the theatrical and home entertainment arena via traditional and emerging publicity opportunities. Mayer-Siskind will report to Summit's soon to be named President of Marketing. The announcement was made today by Summit Chief Operating Officer Bob Hayward. "Vivian is the kind of seasoned executive that we have been bringing into the Summit fold - one that brings extensive experience, energy and enthusiasm," stated Hayward. "We look forward to her immediate impact on our theatrical and home entertainment publicity activities." "I am excited to join a team of such remarkable, creative and experience executives and to play a part in the growth of such a dynamic and innovative studio," said Mayer-Siskind. "I have been fortunate to work with studios and organizations that were designed to change and impact the industry in a meaningful way and Summit is no exception." Mayer-Siskind most recently served as Senior Vice President of Publicity for Universal Studios Home Entertainment (USHE) Brand Marketing division. During her five-year tenure at Universal, Mayer-Siskind led her department in developing and executing targeted campaigns to build retail, consumer and trade awareness for Universal Studios, Focus Features, Rogue Pictures and NBC Television's DVD products. From 1997 to 2001, Mayer-Siskind served as the Head of Publicity for DreamWorks SKG, where she oversaw consumer and corporate communications for the studio including feature film, television and internet divisions. Prior to joining DreamWorks, Mayer-Siskind was a Senior Publicist for ABC/Capital Cities, Inc., where she worked on publicity campaigns for the network's major movies, mini series and specials airing during sweeps period as well as launching weekly shows. From 1992 to 1995 Mayer-Siskind served as Director of National Publicity for MGM, Inc., where she was responsible for developing and pitching creative story angles for the studio's motion pictures to all major national print outlets. She began her career in entertainment as the Marketing and Publicity Manager for the UCLA Film and Television Archive. About Summit Entertainment LLC Summit Entertainment is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC plans to release 10 to 12 films annually.  
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